INDEPENDENT THINKING. MOBILE GROWTH.
We help mobile apps reach the right users through paid acquisition, app store optimisation and creative testing — with measurement built into every step.
STRATEGY × CREATIVITY × DATAE / 01User acquisitionApp store optimisationCreative productionAnalytics & measurementApp development & publishing
↓INTERNATIONAL BUSINESS SERVICES & DIGITAL MARKETING
Evrius s.r.o. is an international business services and digital marketing company.
We began with outsourcing and outstaffing for international clients, supporting technology, marketing and digital projects. This work built our expertise in recruiting, coordinating and managing specialists in digital marketing, user acquisition, creative production, analytics and project management.
With an experienced in-house team, we expanded into the direct provision of digital advertising and mobile app promotion services. Today, we support the promotion and commercial growth of apps on the Apple App Store and Google Play, working across product categories, markets and jurisdictions.
01 / WHAT WE DO
From user acquisition and creative testing to store optimisation and analytics. We connect the work around your growth goals, with development and publishing support when you need it.
Paid acquisition built around your app’s goals. From media planning and audience testing to campaign optimisation and clear reporting.
Explore user acquisitionA considered approach to how your app appears in the App Store and Google Play. We connect search intent with a clearer product story.
Explore app store optimisationConcepts, static assets and video for app promotion. A structured testing process helps distinguish a good-looking idea from one worth taking further.
Explore creative productionDefine meaningful metrics, understand acquisition and user behaviour, and turn the results into practical decisions for your next campaign.
Explore analytics & measurementWe bring product design, development, testing and publishing into one process. From the first working version to store submissions and ongoing updates, we help your app move from idea to launch and beyond. Scope and publishing responsibilities are agreed for each product.
Explore app development & publishingCHANNELS & AUDIENCES
Connect app store discovery, search and social campaigns around one acquisition plan. The channel mix follows your audience, market and product.
APP STORE DISCOVERY
Reach people searching for apps. Connect keyword intent with a clear product story and a considered store presence.
Search intent · App StoreSEARCH & APP CAMPAIGNS
Plan acquisition around relevant searches and app campaigns, with conversion events aligned to your goals.
Search · App campaignsSOCIAL DISCOVERY
Bring audiences and creative concepts together across Facebook and Instagram. Test the message as well as the audience.
Facebook · InstagramVIDEO & CREATIVE
Explore video-led acquisition with creative built for the channel, clear hypotheses and a structured testing plan.
Video concepts · Audience testingChannels and campaign scope are selected for each engagement.
SELECTED APPS
IN THE SPOTLIGHT
Lock Wheel VPN
A private connection, designed to feel simple. Our VPN app helps you stay connected with peace of mind.
02 / HOW WE WORK
Review your app, audience and available data. Agree on goals, conversion events and the initial test budget.
Prepare campaigns, creative and store presence. Start with focused hypotheses and a clear measurement plan.
Compare audiences, channels and creative against agreed metrics. Use cohort data and reporting windows to guide changes.
Expand budgets, markets or channels when the evidence supports it. Keep reviewing acquisition cost and user value.
MEASUREMENT THAT MATTERS
Installs are a starting point. We look at what happens next: activation, paid conversion, retention and revenue.
Agree on the events, attribution approach and reporting window first. Then compare acquisition cost with the value users bring over time.
Explore analytics & measurementWhat does it cost to bring someone to the app?
Which users move from install or trial to a paid action?
How do users retain and generate revenue by cohort?
How does attributed revenue compare with acquisition spend?
Metrics are selected for your business model and available data.
BUSINESS SERVICES
Outsourcing: we organise and manage the delivery of an agreed project or service scope.
Outstaffing: we provide qualified specialists or dedicated teams to support your workflow, with roles, capacity and coordination agreed in advance.
Our experience spans digital marketing, user acquisition, creative production, analytics and project management.
Ways to work with usCommercial terms tailored to the engagement. Depending on the contract, remuneration may take the form of fixed service fees, campaign-based payments, performance-based compensation or revenue-sharing arrangements.
We serve clients and business partners internationally, in accordance with applicable laws, contractual requirements, advertising platform policies and generally accepted industry standards.
THE NEXT CHAPTER
